Learning Reflection: Bombshell Volume by Lashblast Mascara by Covergirl

Yesenia Hernandez

Journal 1

BUS330: Principles of Marketing (BWI1408A)

Instructor:  Mackleen Gresham

February 25, 2014

 

The last item I purchased what Bombshell Volume by Lashblast Mascara by Covergirl. The item offers a “brilliant two-step Bombshell Boost System” by combining a volumizing first coat on one end of the package and an intense top coat.

 

An additional benefit is that it is buildable which means I can layer on the top coats and it should not give me spider leg lashes or lashes with mascara clumps. The customer for this item is beauty-conscious but fiscally cautious. The closest brand competitor would be Maybelline and Rimmel.

 

I chose this brand because after 15 years of positive experiences, I am loyal to this brand. I also have sensitive eyes so I am very picky on what I put on them. This mascara does not flake off and is very long lasting so I did not worry about it falling into my eyes. The packaging itself is a lovely bright shade of pink which always catches my eyes.

 

Covergirl also sent several YouTubers a free sample for them to try on and review the mascara. As a fan of many Beauty Bloggers, I was impressed by the many positive reviews.

 

I actually paid more attention to their testimonials than the Sofia Vergara commercial, which was very eye catching, but not as appealing to me.