Week 2 - Learning Reflection

How would you apply the four p’s to a service? Choose a service you use. What is the service? What is the name of the business that delivers the service? Describe the role of the four p’s in the company’s marketing for that service.

The following demonstrates how I would apply the four p’s to the transportation service I use nearly every day:

Product – Metra is an extremely important commuter rail division of Chicago. It offers convenience and comfort to the everyday commuter as well as the city’s visitors.

Place  - Metra has 11 different rail lines that travel within the North Suburbs to Indiana or Southwest suburbs. Stops are positioned within blocks of each other on lines that equal 30 to 50 miles.

Price  - Metra offers several pricing options for adults, children, seniors and the disabled. There are also options for those that travel more infrequently (10 rides, weekend passes, dailies) and monthly passes for regular travelers.

Promotion – Metra was once promoted via local televised commercials in the 90’s but has since stopped. Metra does post billboards around the suburbs and offers discounts to students. As the only rail way in Chicago that is not a subway, Metra has no issue with being promoted through word of mouth.

Learning Reflection: Bombshell Volume by Lashblast Mascara by Covergirl

Yesenia Hernandez

Journal 1

BUS330: Principles of Marketing (BWI1408A)

Instructor:  Mackleen Gresham

February 25, 2014

 

The last item I purchased what Bombshell Volume by Lashblast Mascara by Covergirl. The item offers a “brilliant two-step Bombshell Boost System” by combining a volumizing first coat on one end of the package and an intense top coat.

 

An additional benefit is that it is buildable which means I can layer on the top coats and it should not give me spider leg lashes or lashes with mascara clumps. The customer for this item is beauty-conscious but fiscally cautious. The closest brand competitor would be Maybelline and Rimmel.

 

I chose this brand because after 15 years of positive experiences, I am loyal to this brand. I also have sensitive eyes so I am very picky on what I put on them. This mascara does not flake off and is very long lasting so I did not worry about it falling into my eyes. The packaging itself is a lovely bright shade of pink which always catches my eyes.

 

Covergirl also sent several YouTubers a free sample for them to try on and review the mascara. As a fan of many Beauty Bloggers, I was impressed by the many positive reviews.

 

I actually paid more attention to their testimonials than the Sofia Vergara commercial, which was very eye catching, but not as appealing to me.